Marketing Mcqs

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to…

8 years ago

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition

8 years ago

A transaction involves ____________?

A. at least two parties C. each party is capable of communication and delivery D. each party is free to…

8 years ago

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)

8 years ago

__________ goods constitute the bulk of most countries’ production and marketing efforts.

A. Durable B. Impulse C. Physical D. Service e. Event

8 years ago

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability

8 years ago

Information can be produced and marketed as a ___________?

A. Product b. Show C. Reality D. Service

8 years ago

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

a. Marketing concept b. Selling concept c. Production concept d. Product concept

8 years ago

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope

8 years ago

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Product B. Marketing C. Production D. Selling

8 years ago
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