The age which promises to lead to more accurate levels of production, more targeted...
A. Age of Globalization B. Industrial Age C. Information Age D. Production Age
Companies that practice both a reactive and proactive marketing orientation are implementing a __________...
A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus
Information can be produced and marketed as a ___________?
A. Product b. Show C. Reality D. Service
Many countries have ________ industries to create greater competition and growth opportunities.
A. open-market B. deregulated C. regulated D. scientifically segmented
Marketers argue for a __________ in which all functions work together to respond to,...
A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store,...
A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope
Customers are showing greater price sensitivity in their search for ___________.
A. The right product B. The right service C. The right store D. Value
A Marketer is someone seeking a response from another party, called the __________.
A. Customer B. Fund raiser, contributor C. Voter D. Prospect
Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology B. Globalization C. Deregulation D. Heightened competition
In latent demand, consumers may share a strong need that cannot be satisfied by...
A. Future Product B. Expected Product C. Latent Product D. Existing Product
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into...
A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)
In __________more customers would like to buy the product than can be satisfied.
A. latent demand B. irregular demand C. overfull demand D. excessive
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because...
A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability
Marketing is both an “art” and a “science” there is constant tension between the...
A. Selling side B. Formulated side C. Management side D. Forecasting side
Marketers often use the term ___________ to cover various groupings of customers.
A. People B. Buying power C. Demographic segment D. Market
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do...
a. Marketing concept b. Selling concept c. Production concept d. Product concept
Good marketing is no accident, but a result of careful planning and __________?
A. Execution C. Strategies D. Tactics e. Research
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel,...
A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets
The ________ concept holds that consumers will favor those products that offer the most...
A. Product B. Marketing C. Production D. Selling
The most formal definition of marketing is ____________?
A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. an organizational function and a set of processes for creating, communicating, and delivering, value...
In business markets, advertising can play a role, but a stronger role may be...
A. Brand image B. Distribution C. Promotion D. Price
The concept holds that consumers and businesses, if left alone, will ordinarily not buy...
A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept
Marketing management is ____________?
A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and...
Global marketers must decide ___________.
A. Which countries to enter B. How to adapt their product and service features to each country C. How to price their products in different countries D. All of the above
Several scholars have found that companies who embrace the marketing concept achieve superior performance....
A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation
