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Marketing Mcqs

In the course of converting to a marketing orientation, a company faces three hurdles _______.

A. Organized resistance, slow learning, and fast forgetting B. Management, customer reaction, competitive response C. Decreased profits, increased R&D, additional distribution D. Forecasted demand, increased sales expense,...

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus

Information can be produced and marketed as a ___________?

A. Product b. Show C. Reality D. Service

Many countries have ________ industries to create greater competition and growth opportunities.

A. open-market B. deregulated C. regulated D. scientifically segmented

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value

A Marketer is someone seeking a response from another party, called the __________.

A. Customer B. Fund raiser, contributor C. Voter D. Prospect

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition

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