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Marketing Mcqs

Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with...

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Marketing Mcqs

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

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Marketing Mcqs

Marketers often use the term ___________ to cover various groupings of customers.

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Marketing Mcqs

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral...

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Marketing Mcqs

Good marketing is no accident, but a result of careful planning and __________?

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Marketing Mcqs

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of...

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Marketing Mcqs

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

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Marketing Mcqs

The most formal definition of marketing is ____________?

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Marketing Mcqs

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation...

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Marketing Mcqs

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

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Marketing Mcqs

Marketing management is ____________?

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Marketing Mcqs

Global marketers must decide ___________.

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