A. Age of Globalization B. Industrial Age C. Information Age D. Production Age
Companies that practice both a reactive and proactive marketing orientation are implementing a __________...
A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus
A. Product b. Show C. Reality D. Service
A. open-market B. deregulated C. regulated D. scientifically segmented
A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization
A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope
A. The right product B. The right service C. The right store D. Value
A. Customer B. Fund raiser, contributor C. Voter D. Prospect
A. Changing technology B. Globalization C. Deregulation D. Heightened competition
A. Future Product B. Expected Product C. Latent Product D. Existing Product
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into...
A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)
A. latent demand B. irregular demand C. overfull demand D. excessive
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because...
A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability
A. Selling side B. Formulated side C. Management side D. Forecasting side
A. People B. Buying power C. Demographic segment D. Market
a. Marketing concept b. Selling concept c. Production concept d. Product concept
A. Execution C. Strategies D. Tactics e. Research
A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets
A. Product B. Marketing C. Production D. Selling
A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. an organizational function and a set of processes for creating, communicating, and delivering, value...
A. Brand image B. Distribution C. Promotion D. Price
A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept
A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to move the company forward D. The art and science of choosing target markets and...
A. Which countries to enter B. How to adapt their product and service features to each country C. How to price their products in different countries D. All of the above
Several scholars have found that companies who embrace the marketing concept achieve superior performance....
A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation