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Marketing Mcqs

Marketing Mcqs

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across...

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A. Vertical Integration B. Horizontal Integration C. beta Market D. Meta Market
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Marketing Mcqs

In the course of converting to a marketing orientation, a company faces three hurdles _______.

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A. Organized resistance, slow learning, and fast forgetting B. Management, customer reaction, competitive response C. Decreased profits, increased R&D, additional distribution D. Forecasted demand, increased sales expense,...
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Marketing Mcqs

__________ goods constitute the bulk of most countries’ production and marketing efforts.

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A. Durable B. Impulse C. Physical D. Service e. Event
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Marketing Mcqs

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

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A. Age of Globalization B. Industrial Age C. Information Age D. Production Age
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Marketing Mcqs

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

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A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus
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Marketing Mcqs

Information can be produced and marketed as a ___________?

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A. Product b. Show C. Reality D. Service
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Marketing Mcqs

Many countries have ________ industries to create greater competition and growth opportunities.

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A. open-market B. deregulated C. regulated D. scientifically segmented
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Marketing Mcqs

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

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A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization
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Marketing Mcqs

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

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A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope
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Marketing Mcqs

Customers are showing greater price sensitivity in their search for ___________.

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A. The right product B. The right service C. The right store D. Value
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Marketing Mcqs

A Marketer is someone seeking a response from another party, called the __________.

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A. Customer B. Fund raiser, contributor C. Voter D. Prospect
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Marketing Mcqs

Rising promotion costs and shrinking profit margins are the result of ___________.

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A. Changing technology B. Globalization C. Deregulation D. Heightened competition
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