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Marketing Mcqs

A transaction involves ____________?
Marketing Mcqs

A transaction involves ____________?

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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
Marketing Mcqs

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

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__________ goods constitute the bulk of most countries’ production and marketing efforts.
Marketing Mcqs

__________ goods constitute the bulk of most countries’ production and marketing efforts.

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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

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Information can be produced and marketed as a ___________?
Marketing Mcqs

Information can be produced and marketed as a ___________?

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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Marketing Mcqs

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Marketing Mcqs

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
Marketing Mcqs

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

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A Marketer is someone seeking a response from another party, called the __________.
Marketing Mcqs

A Marketer is someone seeking a response from another party, called the __________.

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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
Marketing Mcqs

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

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In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
Marketing Mcqs

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
Marketing Mcqs

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

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In __________more customers would like to buy the product than can be satisfied.
Marketing Mcqs

In __________more customers would like to buy the product than can be satisfied.

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In the course of converting to a marketing orientation, a company faces three hurdles _______.
Marketing Mcqs

In the course of converting to a marketing orientation, a company faces three hurdles _______.

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Marketers often use the term ___________ to cover various groupings of customers.
Marketing Mcqs

Marketers often use the term ___________ to cover various groupings of customers.

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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
Marketing Mcqs

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Marketing Mcqs

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

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Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Marketing Mcqs

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
Marketing Mcqs

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

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Global marketers must decide ___________.
Marketing Mcqs

Global marketers must decide ___________.

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