Marketing Mcqs

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product

8 years ago

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation

8 years ago

In __________more customers would like to buy the product than can be satisfied.

A. latent demand B. irregular demand C. overfull demand D. excessive

8 years ago

In the course of converting to a marketing orientation, a company faces three hurdles _______.

A. Organized resistance, slow learning, and fast forgetting B. Management, customer reaction, competitive response C. Decreased profits, increased R&D, additional…

8 years ago

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market

8 years ago

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A. Total market orientation B. External focus C. Customer focus D. Competitive, customer focus

8 years ago

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets

8 years ago

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A. Cross-functional team orientation B. Collaboration model C. Customer orientation D. Management-driven organization

8 years ago

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image B. Distribution C. Promotion D. Price

8 years ago

Global marketers must decide ___________.

A. Which countries to enter B. How to adapt their product and service features to each country C. How to…

8 years ago
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