Marketing Mcqs

__________ goods constitute the bulk of most countries’ production and marketing efforts.

A. Durable B. Impulse C. Physical D. Service e. Event

7 years ago

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A. Better prices B. Well-established brand names C. One-on-one communications D. direct selling capability

7 years ago

Information can be produced and marketed as a ___________?

A. Product b. Show C. Reality D. Service

7 years ago

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

a. Marketing concept b. Selling concept c. Production concept d. Product concept

7 years ago

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope

7 years ago

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A. Product B. Marketing C. Production D. Selling

7 years ago

A Marketer is someone seeking a response from another party, called the __________.

A. Customer B. Fund raiser, contributor C. Voter D. Prospect

7 years ago

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept

7 years ago

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product

7 years ago

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation

7 years ago
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