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Marketing Mcqs

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Marketing Mcqs

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

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Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Marketing Mcqs

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
Marketing Mcqs

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

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Global marketers must decide ___________.
Marketing Mcqs

Global marketers must decide ___________.

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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Marketing Mcqs

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

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Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
Marketing Mcqs

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
Marketing Mcqs

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

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Good marketing is no accident, but a result of careful planning and __________?
Marketing Mcqs

Good marketing is no accident, but a result of careful planning and __________?

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Many countries have ________ industries to create greater competition and growth opportunities.
Marketing Mcqs

Many countries have ________ industries to create greater competition and growth opportunities.

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The most formal definition of marketing is ____________?
Marketing Mcqs

The most formal definition of marketing is ____________?

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Customers are showing greater price sensitivity in their search for ___________.
Marketing Mcqs

Customers are showing greater price sensitivity in their search for ___________.

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Marketing management is ____________?
Marketing Mcqs

Marketing management is ____________?

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Rising promotion costs and shrinking profit margins are the result of ___________.
Marketing Mcqs

Rising promotion costs and shrinking profit margins are the result of ___________.

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A transaction involves ____________?
Marketing Mcqs

A transaction involves ____________?

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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
Marketing Mcqs

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

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__________ goods constitute the bulk of most countries’ production and marketing efforts.
Marketing Mcqs

__________ goods constitute the bulk of most countries’ production and marketing efforts.

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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
Marketing Mcqs

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

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Information can be produced and marketed as a ___________?
Marketing Mcqs

Information can be produced and marketed as a ___________?

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The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Marketing Mcqs

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Marketing Mcqs

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

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