Prepistan

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)

7 years ago

Rising promotion costs and shrinking profit margins are the result of ___________.

A. Changing technology B. Globalization C. Deregulation D. Heightened competition

7 years ago

Customers are showing greater price sensitivity in their search for ___________.

A. The right product B. The right service C. The right store D. Value

7 years ago

Many countries have ________ industries to create greater competition and growth opportunities.

A. open-market B. deregulated C. regulated D. scientifically segmented

7 years ago

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A. Age of Globalization B. Industrial Age C. Information Age D. Production Age

7 years ago

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical Integration B. Horizontal Integration C. beta Market D. Meta Market

7 years ago

Global marketers must decide ___________.

A. Which countries to enter B. How to adapt their product and service features to each country C. How to…

7 years ago

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image B. Distribution C. Promotion D. Price

7 years ago

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets

7 years ago

Marketers often use the term ___________ to cover various groupings of customers.

A. People B. Buying power C. Demographic segment D. Market

7 years ago

In __________more customers would like to buy the product than can be satisfied.

A. latent demand B. irregular demand C. overfull demand D. excessive

7 years ago

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future Product B. Expected Product C. Latent Product D. Existing Product

7 years ago

A Marketer is someone seeking a response from another party, called the __________.

A. Customer B. Fund raiser, contributor C. Voter D. Prospect

7 years ago

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

A. we sell quality B. we challenge competitors C. we implement ads D. we sell hope

7 years ago

Information can be produced and marketed as a ___________?

A. Product b. Show C. Reality D. Service

7 years ago

__________ goods constitute the bulk of most countries’ production and marketing efforts.

A. Durable B. Impulse C. Physical D. Service e. Event

7 years ago

A transaction involves ____________?

A. at least two parties C. each party is capable of communication and delivery D. each party is free to…

7 years ago

Marketing management is ____________?

A. Managing the marketing process B. Monitoring the profitability of the companies products and services C. Developing marketing strategies to…

7 years ago

The most formal definition of marketing is ____________?

A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D.…

7 years ago

Good marketing is no accident, but a result of careful planning and __________?

A. Execution C. Strategies D. Tactics e. Research

7 years ago
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