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Marketing Mcqs

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Marketing Mcqs

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

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Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Marketing Mcqs

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
Marketing Mcqs

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

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A Marketer is someone seeking a response from another party, called the __________.
Marketing Mcqs

A Marketer is someone seeking a response from another party, called the __________.

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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
Marketing Mcqs

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

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In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
Marketing Mcqs

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
Marketing Mcqs

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

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In __________more customers would like to buy the product than can be satisfied.
Marketing Mcqs

In __________more customers would like to buy the product than can be satisfied.

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In the course of converting to a marketing orientation, a company faces three hurdles _______.
Marketing Mcqs

In the course of converting to a marketing orientation, a company faces three hurdles _______.

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