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Marketing Mcqs
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Marketing Mcqs
Marketing Mcqs
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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September 20, 2018
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Marketing Mcqs
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
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September 20, 2018
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Marketing Mcqs
In __________more customers would like to buy the product than can be satisfied.
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September 20, 2018
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Marketing Mcqs
In the course of converting to a marketing orientation, a company faces three hurdles _______.
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September 20, 2018
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Marketing Mcqs
Marketers often use the term ___________ to cover various groupings of customers.
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September 20, 2018
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Marketing Mcqs
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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September 20, 2018
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Marketing Mcqs
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
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September 20, 2018
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Marketing Mcqs
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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September 20, 2018
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Marketing Mcqs
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
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September 20, 2018
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