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Governors-General of Pakistan
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Exams
NTS
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MCQs
Marketing Mcqs
Marketing Mcqs
Marketing Mcqs
A transaction involves ____________?
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September 20, 2018
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Marketing Mcqs
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
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September 20, 2018
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Marketing Mcqs
__________ goods constitute the bulk of most countries’ production and marketing efforts.
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September 20, 2018
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Marketing Mcqs
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
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September 20, 2018
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Marketing Mcqs
Information can be produced and marketed as a ___________?
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September 20, 2018
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Marketing Mcqs
The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
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September 20, 2018
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Marketing Mcqs
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
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September 20, 2018
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Marketing Mcqs
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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September 20, 2018
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Marketing Mcqs
A Marketer is someone seeking a response from another party, called the __________.
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September 20, 2018
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Marketing Mcqs
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
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September 20, 2018
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Marketing Mcqs
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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September 20, 2018
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Marketing Mcqs
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
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September 20, 2018
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Marketing Mcqs
In __________more customers would like to buy the product than can be satisfied.
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September 20, 2018
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Marketing Mcqs
In the course of converting to a marketing orientation, a company faces three hurdles _______.
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September 20, 2018
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Marketing Mcqs
Marketers often use the term ___________ to cover various groupings of customers.
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September 20, 2018
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Marketing Mcqs
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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September 20, 2018
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Marketing Mcqs
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
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September 20, 2018
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Marketing Mcqs
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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September 20, 2018
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Marketing Mcqs
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
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September 20, 2018
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Marketing Mcqs
Global marketers must decide ___________.
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September 20, 2018
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